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Kodak: two views

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Kodak: share prices and number of employees

WSJ reports on the last days of a former top technology company:

Eastman Kodak Co. filed for Chapter 11 bankruptcy protection in New York early Thursday morning, after the struggling photography icon ran short on cash needed to fund a long-sputtering turnaround.

The storied former blue chip said it had secured $950 million in financing from Citigroup Inc. to help keep it afloat during bankruptcy proceedings. The company also named Dominic Di Napoli, a vice chairman at FTI Consulting Inc., as its chief restructuring officer to help steer the company through bankruptcy court.

Meanwhile, Washington Post dug up old advertisements for its eulogy to the company:

Kodak has been felled by exactly what it espoused: universal access to cameras. Kodak encouraged photography early in the 20th century thanks in part to its inexpensive Brownie camera, sold for $1. It also built the first digital camera but didn’t market it, as it saw it as too fierce a competitor for its film cameras.

Kodak advertisement, 1909Emergence of Advertising in America On-Line Project

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Written by Arhopala Bazaloides

January 19, 2012 at 6:10 pm

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